Yannis Güdel

Yannis G. is an experienced digital marketing professional currently serving as the SEO Manager at bet365 since January 2024. Prior to this role, Yannis worked as a Technical SEO Consultant at XLMedia Plc from February 2023 to January 2024 and founded Affiliate Planet, where the focus was on entrepreneurship in the digital marketing space from June 2017 to January 2024. Previous positions include SEO Lead at Blueclaw from March 2022 to February 2023, and various roles in PPC at Latitude Digital Marketing between September 2012 and December 2015. Yannis began the career at bet365 from October 2009 to September 2012 in trading analysis and customer service. Earlier experience also includes a role as a Customer Service Advisor at William Hill from December 2007 to July 2009. Yannis holds a Master of Science (MSc) in Sports Management from Sheffield Hallam University and a Bachelor of Science (BSc) in Business Planning and Information Systems from the University (TEI) of Patra, Greece.