Lee Applbaum

Applbaum comes to Surterra from Bacardi Global Brands Limited where he served as the global CMO for Patrón Tequila and Grey Goose Vodka, the world's number one ultra-premium tequila and vodka brands. At Bacardi, he led two global integrated marketing organizations across more than 165 countries reporting to the global CEO. Applbaum also was CMO for Target Australia, and held leadership marketing roles at recognized retail and consumer goods companies, including RadioShack Corporation, Federated Department Stores, and Schlotsky's. Applbaum began his career at the Coca-Cola Company. In 2015, Applbaum received an Adweek Brand Genius award for groundbreaking digital and social media efforts, and in 2018 he was awarded the Business Insider "Most Innovative CMO" award. Applbaum received a BBA from The University of Texas Austin and his MBA from The University of Massachusetts at Amherst.