Juanjo Lores - Commercial and Marketing Director

Juanjo Lores has extensive experience in commercial and marketing roles. Juanjo Lores is currently the Commercial and Marketing Director at AyG Packaging, where they are responsible for launching sales initiatives and managing communication and branding efforts. Prior to this, they co-founded Livetopic - Asesor Financiero Online, where they implemented marketing strategies and built brand recognition. Juanjo Lores also served as the Associate Director of Marketing and Institutional Relations at Ibérica Global, Consejeros de Dirección, where they were a member of the board and handled corporate marketing and communication. Juanjo Lores has previously worked as the Marketing Director for the Real Estate Department at ABANCA, where they managed marketing campaigns and digital marketing activities. Juanjo Lores also gained experience in marketing and digital marketing roles at Novagalicia Bank and Caixanova. Earlier in their career, Juanjo Lores served as the Marketing and International Trade Director at Aguas de Mondariz Fuente Del Val S.A, where they implemented marketing plans and managed branding efforts. Juanjo Lores also worked as an Assistant Manager at Vegalsa-Eroski and Head of Section in Training Period at Alcampo.

Juanjo Lores - Commercial and Marketing Director has a strong educational background in business and marketing. Juanjo Lores obtained a Bachelor of Business and Administration degree from Saint Louis University in 1994. In 2006, they pursued further education and completed an Executive MBA from Universidad Intercontinental de la Empresa. In the same year, they also participated in the International Business Program at Georgetown University.

In 2012, Juanjo Lores completed an Executive Program in Financial Analysis and Management Skills from Universidad Intercontinental de la Empresa, demonstrating their commitment to enhancing their financial expertise.

In addition to their formal education, Juanjo Lores has also obtained several certifications. In 2018, they earned certifications in Branding avanzado, Fundamentos del marketing online: Content marketing, Los cinco pasos del proceso creativo, and Top 5 Tips for Marketing Your Product Internationally, all from LinkedIn. In 2021, they further obtained certifications in B2B Marketing Foundations, B2B Marketing on LinkedIn, Consumer Behavior Trends: Meet the Postmodern Consumer, and Neuromarketing: Tap Into your Customer's Primal Brain, also from LinkedIn. Furthermore, they completed a course on Positioning: What you need for a successful Marketing Strategy through Coursera in 2018.

Overall, Juanjo Lores has a comprehensive educational background with a focus on business, marketing, and financial analysis, which is highly beneficial for their role as a Commercial and Marketing Director.