Gareth Leeding

Gareth Leeding has a diverse range of work experience in the field of advertising and creative strategy. Gareth currently holds the position of Global Chief Innovation Officer at Livewire since December 2022. Prior to this, Gareth served as the Head of Creative Strategy APAC - Snapchat at Snap Inc. from November 2021 to October 2022. In this role, they managed an international team of creative strategists and was responsible for delivering successful advertising campaigns on Snapchat for renowned brands.

Before joining Snap Inc., Gareth worked at We Are Social in various roles. Gareth served as the Executive Creative Director from October 2019 to November 2021, where they played a key role in leading the creative direction of the agency. Prior to that, they held the positions of Group Creative Director at We Are Social Sport from September 2018 to October 2019, Creative Director for adidas from October 2015 to October 2018, and Senior Creative for adidas from September 2012 to October 2015.

Gareth also gained experience working in the industry as a Speaker, Masterclass Leader, and Judge at D&AD from July 2019 to September 2021. Gareth has also worked as a Senior Creative at Blast Radius from May 2010 to October 2012.

Before their tenure at Blast Radius, Gareth pursued freelance opportunities as a Creative and Designer in various locations including London, Amsterdam, and New York from June 2006 to May 2010.

Gareth Leeding's education history includes a Masterclass for Creatives at Hyper Island in 2010. In 2004, they began studying Interactive Media Production at Bournemouth University, completing their degree with First-Class Honors in 2007. In 2012, Gareth pursued Entrepreneurship for Creatives at the University of the Arts London, specifically at the Central Saint Martins College of Art and Design. Lastly, in 2019, they obtained a professional qualification as a tennis coach, LTA Level 3, from the Lawn Tennis Association.