Marcus Wong

Marcus Wong has a diverse range of work experience spanning various industries and roles. Marcus is currently serving as the Head of Media Monetisation, APAC at Livewire since 2023. Prior to that, they worked at Merkle B2B APAC from 2020 to 2023, first as a Programmatic Trading Media Manager and then as a Senior Programmatic Manager.

From 2017 to 2020, Marcus served as a Programmatic Media Trader at Velocity Frequent Flyer, where they executed conversion-based digital advertising campaigns and implemented multi-channel execution strategies using platforms such as Facebook Ads Manager and Google DV360. Marcus also gained experience in stakeholder management and data-driven marketing.

Before Velocity Frequent Flyer, Marcus worked at Cadreon from 2015 to 2017, where they held the positions of Campaign Engineer and Junior Campaign Engineer. In these roles, they managed digital marketing campaigns for clients such as CPA Australia, Kmart, and Maurice Blackburn Lawyers. Marcus demonstrated skills in campaign optimization and proficiency in pivot tables and vlookup functions.

Marcus also has experience in retail sales, having worked at UNIQLO in 2015, where they provided high-level customer service and developed customer loyalty.

Prior to their entry into the professional field, Marcus had interned at New Republique in 2014, assisting in market research and restructuring the company's Google Plus page. In 2009, they worked at Hong Kong Cable Television Limited as a Service Administration Officer and later as a Human Resources Officer, where they demonstrated skills in logistics, customer support, and employee card production.

Overall, Marcus Wong's work experience showcases their expertise in media monetization, programmatic advertising, multi-channel execution, campaign management, stakeholder collaboration, and customer service.

Marcus Wong has a Master's Degree in Media, Law and Journalism from UNSW, which they obtained from 2014 to 2015. Prior to that, they completed their Bachelor of Media in Public Relations, Advertising, and Applied Communication from UNSW, spanning from 2013 to 2015. Marcus'ssecondary education was at King Georges V Secondary School, where they earned a General Certificate of Secondary Education, focusing on Chinese, Drama, and World History, from 2004 to 2009.

In addition to their formal education, Marcus has obtained several certifications. These include Edge Academy Certified: Data-Driven Planning from The Trade Desk in April 2020, Facebook Blueprint - App Installs from Blueprint in January 2019, Facebook Blueprint - Facebook Ad Policies: Content, Creative and Landing Pages from Blueprint in January 2019, DoubleClick Campaign Manager Basics from Google in November 2017, DoubleClick AdX for Buyers Fundamentals (80%) from Google in September 2016, Amazon DSP Campaigns Certification from Amazon in January 2022, Display & Video 360 Certification from Google in September 2020, Amazon Advertising Foundations Certificate - Australia from Amazon in June 2020, Amazon DSP Campaigns Certification - Australia from Amazon in June 2020, Facebook Certified Media Buying Professional from Facebook in November 2019, Adobe Advertising Cloud Academy Recognized from Adobe in June 2019, and TubeMogul Academy GOLD Certification from TubeMogul Academy (specific details on month and year not provided).