Tori Horobin

Global Research And Insights Manager at Livewire

Tori Horobin has a diverse work experience in various roles within the marketing and sports industry. Starting in 2018, they worked as an Account Executive at WePlay, where they coordinated with the Account Manager to deliver projects for clients such as Redbull and Limelight Sports. Tori executed multiple digital campaigns across social media platforms and Google.

In 2019, Tori joined Saracens RFC as a Social Media Manager, where they utilized data analysis tools to analyze audience behavior and trends to guide content creation and strategies.

In 2020, Tori worked as a Marketing Manager at OZ, an innovative tech company focused on energizing live events. Tori constructed marketing plans and collaborated with senior management and agencies to optimize content ideas and campaigns.

From 2021 to 2023, Tori held the role of Social Insights Manager at CSM Sport & Entertainment. Tori extracted data from social listening tools, created data stories and recommendations, and served as the internal point of contact for social-related matters across multiple offices and regions.

Currently, Tori is working as a Research and Insights Manager at Livewire, starting in 2023. Further details about this role are not provided.

Tori Horobin has a diverse education history, beginning with their GCSEs and A-Levels at Redborne Upper School and Community College from 2005 to 2011. During this time, they focused on subjects such as English, Maths, Science, and Physical Education.

After completing their secondary education, Tori attended the University of Lincoln from 2011 to 2014, where they pursued a Bachelor of Arts degree in History. Their studies in this field provided their with a foundation of knowledge in historical analysis and research.

Building upon their undergraduate degree, Tori pursued a Master of Science degree in Sport Management at Loughborough University from 2017 to 2018. This program equipped their with the skills and knowledge necessary to succeed in the management and administration of sports organizations.

In addition to their formal education, Tori also obtained a Sports Leaders Level 1 certification in Dance from Sports Leaders UK in June 2010. This certification showcases their proficiency and expertise in the field of dance within a sports context.

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