Sherman Lau has a diverse work experience in the field of brand and marketing. Sherman is currently working at livi bank as the Head of Brand & Marketing since January 2023. Prior to this, they served as the Deputy Head of Marketing at the same company from September 2021 to January 2023. Before joining livi bank, Sherman worked at Procter & Gamble, where they held various senior roles. Sherman was the Senior Brand Manager - Digital & Social Lead from October 2019 to September 2021, the Senior Digital Communication Manager from October 2016 to October 2019, and the Digital Communication Manager from October 2014 to September 2016. Beginning their career at Guru Online - AdBeyond (Group) Limited in 2012, Sherman worked as the Assistant Digital Marketing Manager from November 2013 to September 2014. Later, they took on the role of Senior Social Media Specialist from March 2012 to October 2013, where they gained expertise in social media marketing and handled diverse projects targeting global, APAC, China, and Hong Kong markets.
Sherman Lau obtained their Master's degree in Applied imagination in the creative industries from Central Saint Martins College of Art and Design in 2010-2011. Prior to that, they earned a Bachelor of Business Administration (BBA) from The Chinese University of Hong Kong.
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