Samantha Murphy

Samantha Murphy currently serves as the Senior Vice President of Retail Sales and Trade Marketing at Living Proof, Inc. since May 2025, while also holding the position of Business Development Strategy and Marketing Manager at Kaz & Associates Stormwater & Environmental Specialists since April 2024. Prior to these roles, Samantha founded the Luxury Retail Beauty Group in December 2020, and worked as Chief Growth Officer at NuFACE from January 2022 to February 2024, where responsibilities included overseeing sell-in, sell-through, and distributor activities while shaping the company's international sales strategy. Additionally, Samantha held the position of Chief Growth Officer at GLO Science, Inc. from June 2021 to May 2022, starting as a consultant before transitioning to an official employee. Samantha holds a Bachelor of Arts in International Relations and Spanish from California State University, Chico, and has also studied at Universidad de Granada.