Pete Franco

Pete Franco is an experienced executive in the e-commerce and marketing sectors, currently serving as President of Living Spaces Furniture since June 2013, where responsibilities encompass user experience, traffic generation, and conversion optimization for the company's online platform. Prior to this role, Pete founded Funnel Insights, LLC, focusing on improving clients' conversion rates through disciplined testing methodologies. As a Senior Product Marketing Manager at Rocket Lawyer, Pete led customer acquisition efforts and managed marketing initiatives, significantly enhancing the company's revenue and user engagement. With earlier positions at Cisco Systems and E&J Gallo Winery, Pete has developed a robust background in product management and supply chain leadership. Academically, Pete holds an MBA in General Management from Stanford University Graduate School of Business and a BS in Mechanical Engineering from Stanford University.