Living Streets
Kathryn Shaw has a diverse work experience spanning multiple companies and roles. Kathryn started their career in 2008 as a Marketing and Sales Support Assistant at Northern Flags, where they assisted in managing key accounts and implementing marketing strategies. From 2009 to 2014, Kathryn worked at re'new, first as a Communications Administration Assistant and later as a Communications Coordinator. In these roles, they were responsible for internal communications, press releases, website management, and supporting the recruitment of young unemployed individuals.
In 2014, Kathryn joined Local Motion (Darlington Borough Council) as a Marketing and Communications Officer. Kathryn implemented a comprehensive communications strategy, wrote copy for successful campaigns, managed the organization's website and social media, and produced offline marketing materials.
Kathryn's next role was at Bauer Academy in 2016, where they completed a five-day course on publishing content in the digital world.
Since 2015, Kathryn has been working at Living Streets, initially as a Media and PR Coordinator and later as the Head of Communications and Marketing. Kathryn developed messaging and campaign strategies, achieved significant coverage for PR campaigns, and led corporate partnerships and celebrity endorsements. Kathryn has also worked as an interim Head of Communications and Marketing.
Overall, Kathryn Shaw has a strong background in communications, marketing, and media, with experience in strategy development, copywriting, campaign management, website management, and multimedia content production.
Kathryn Shaw attended Haughton Community School in Darlington from 1998 to 2003. Kathryn then moved on to Queen Elizabeth VI Form College from 2003 to 2005. After that, they attended Leeds Beckett University from 2005 to 2008, where they pursued a degree in Media and Popular Culture, focusing on Media, Communications, Film, and Music. In terms of additional certifications, they obtained the Prince2 Foundation Certificate in Project Management in 2018 and became a member of the Chartered Institute of Public Relations in February 2018. Kathryn also completed courses in "The Role of Psychology in Campaign Design" and "Creating a PR Strategy" through the CIPR-Chartered Institute of Public Relations.
Living Streets
We are Living Streets, the UK charity for everyday walking. We want to create a walking nation, free from congested roads and pollution, reducing the risk of preventable illness and social isolation and making walking the natural choice. We believe that a walking nation means progress for everyone. Our ambition is to get people of all generations to enjoy the benefits that this simple act brings and to ensure all our streets are fit for walking. For more than 90 years we’ve been a beacon for walking. In our early days our campaigning led to the UK’s first zebra crossings and speed limits. Now, our campaigns and local projects deliver real change to overcome barriers to walking and our ground breaking initiatives such as the world’s biggest Walk to School campaign encourage millions of people to walk. Progress starts here: one street, one school, one step at a time.