Kathryn Shaw has a diverse work experience spanning multiple companies and roles. Kathryn started their career in 2008 as a Marketing and Sales Support Assistant at Northern Flags, where they assisted in managing key accounts and implementing marketing strategies. From 2009 to 2014, Kathryn worked at re'new, first as a Communications Administration Assistant and later as a Communications Coordinator. In these roles, they were responsible for internal communications, press releases, website management, and supporting the recruitment of young unemployed individuals.
In 2014, Kathryn joined Local Motion (Darlington Borough Council) as a Marketing and Communications Officer. Kathryn implemented a comprehensive communications strategy, wrote copy for successful campaigns, managed the organization's website and social media, and produced offline marketing materials.
Kathryn's next role was at Bauer Academy in 2016, where they completed a five-day course on publishing content in the digital world.
Since 2015, Kathryn has been working at Living Streets, initially as a Media and PR Coordinator and later as the Head of Communications and Marketing. Kathryn developed messaging and campaign strategies, achieved significant coverage for PR campaigns, and led corporate partnerships and celebrity endorsements. Kathryn has also worked as an interim Head of Communications and Marketing.
Overall, Kathryn Shaw has a strong background in communications, marketing, and media, with experience in strategy development, copywriting, campaign management, website management, and multimedia content production.
Kathryn Shaw attended Haughton Community School in Darlington from 1998 to 2003. Kathryn then moved on to Queen Elizabeth VI Form College from 2003 to 2005. After that, they attended Leeds Beckett University from 2005 to 2008, where they pursued a degree in Media and Popular Culture, focusing on Media, Communications, Film, and Music. In terms of additional certifications, they obtained the Prince2 Foundation Certificate in Project Management in 2018 and became a member of the Chartered Institute of Public Relations in February 2018. Kathryn also completed courses in "The Role of Psychology in Campaign Design" and "Creating a PR Strategy" through the CIPR-Chartered Institute of Public Relations.
November, 2022 - present
July, 2021
May, 2018
August, 2015
Associate Director Of Marketing at George Washington University
Vice President Of Marketing - Facility Services at Aramark
Vice President, Center Of Excellence, Global Advertising & Partnerships at NBCUniversal
Director Sales Training, Constellation Brand Fine Wine Crafts Spirits Division at Constellation Brands
Director, Advertising Sales & Brand Partnerships - Automotive & CPG (food / Bev) at Netflix
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