LIWLIG Finland
Mikael Castrén is an accomplished executive with extensive experience in the event marketing and business development sectors. As the Chief Executive Officer of LIWLIG Finland since August 2021, Mikael oversees the largest event marketing agency in the Nordic countries, leading a team of 370 professionals. Previously, Mikael held the role of Chief Client Officer at dentsu Finland, focusing on marketing services for the digital economy, and was Managing Director at MKTG Finland, a creative experiential marketing agency. Additional roles include Business Development Director at SMT Travel Agency and various sales leadership positions at Fonecta Oy, MicroMedia OY, and Wulff-Group Plc. Mikael holds a Bachelor of Business Administration in International Business from Haaga-Helia University of Applied Sciences and has studied at Sapienza Università di Roma.
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LIWLIG Finland
Breathing new life into people, brands, cultures and companies. Because events change people. We are an integrated, full-service, brand experience and event agency that is strategic, creative and has the power to execute. We believe shared experiences build stronger relationships. Our purpose is to turn moments into momentum, which builds stronger brands, companies and cultures.