LIWLIG Finland
Sandra Petersen is an accomplished managing director at Reflektor ry, overseeing the production of audiovisual art festivals across Finland since January 2024, with a mission to make art accessible to wider audiences. Sandra has extensive experience in event production, including roles as a producer at TAPAUS and Sun Effects Oy, where responsibilities included partnership production for Slush 2023 and executing festival case studies. Previously, Sandra served as a producer for Musiikki & Media, leading the annual Industry Awards gala, and gained early experience in various producer roles from 2017, alongside work as a shift manager at Döner Kallio oy. Sandra holds a Bachelor's degree in Cultural Management from Metropolia University of Applied Sciences and pursued further studies at the Academy of Performing Arts in Prague.
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LIWLIG Finland
Breathing new life into people, brands, cultures and companies. Because events change people. We are an integrated, full-service, brand experience and event agency that is strategic, creative and has the power to execute. We believe shared experiences build stronger relationships. Our purpose is to turn moments into momentum, which builds stronger brands, companies and cultures.