Shifra Baviskar

Shifra Baviskar is an accomplished professional in brand strategy and planning with extensive experience in the advertising industry. Currently serving as AVP at L&K Saatchi & Saatchi since August 2021, Shifra previously held key positions such as Planning Director at Loggerheads Group and Sr Specialist in Brand Strategy & Planning at Medulla Communications. With a strong background in developing brand strategies for FMCG and OTC clients, Shifra has successfully managed client relationships and executed campaigns across various media, including ATL, BTL, digital, and PR. Shifra's early career includes roles such as Brand Planner at Wow Design and Brand Services Executive at Taproot India, contributing to brand identity and product launches. Shifra holds an MBA in Advertising from Symbiosis International University, obtained in 2013.