Frida Löfgren (Hyseus)

Frida Löfgren (Hyseus) has extensive experience in marketing and partnership management. Frida is currently serving as the Chief Marketing Officer at DOZ Apotek since April 2023. Previously, from August 2021 to February 2023, they worked as the Senior Partnership Manager and Team Lead at Milkywire, where they led the partnership team during the scale-up phase of the tech platform. At The Absolut Company, Frida held various roles, including Global Marketing Manager for Channel Marketing, Global Marketing Communications Manager, Global Marketing Manager for Global Travel Retail, Global Brand Experience Manager, Area Manager for South and West Europe, Global Assistant Brand Manager, and Global Manager for Absolut Icebar. In these roles, they worked on diverse projects such as developing global brand campaigns, managing global art competitions, executing channel shopper behavior insights, conceptualizing and implementing brand experiences globally, and supporting Pernod Ricard entities in Europe. Frida's experience also includes leading partnerships with Icehotel and local franchisees for Absolut Icebar, managing communication strategies, events, and website development.

Frida Löfgren (Hyseus) has a Master's degree in Marketing from Stockholm School of Economics, which they completed from 2002 to 2008. In 2016, they attended Pernod Ricard University to study Negotiation, and in 2018, they completed the Leadership Assessment Program at the same university. In 2021, Frida attended Berghs School of Communication where they studied Design Thinking, Digital Försäljning, and Digital Marketing. No degree names were provided for their education at Berghs School of Communication.