Ulrika Magnusson

Ulrika Magnusson is an experienced professional in category management and sales, currently serving as Category Manager at DOZ Apotek since March 2023. Ulrika has been a member of the board for Lek & Babybranschen since 2007. Previous roles include Buyer/Product Manager for Åhléns AB, where responsibilities included assortment strategy and budget management, and Sales and Category Manager at Barnens Hus AB, overseeing the establishment of the brand in Sweden. Additional experience includes positions at Lekmer, Allt för föräldrar AB, Rexinus AB, and Libro Gruppen AB, with responsibilities ranging from category management to marketing and supplier negotiations. Ulrika's career began at Stor & Liten AB, where department and personnel management were key duties. Education was completed at Nacka Gymnasium from 1986 to 1989.