Nazzareno Sifo is an accomplished Creative Director currently at LM Someco since May 2019, following a significant tenure at Lahtinen Mantere Saatchi & Saatchi where creative leadership for prominent automotive brands such as Toyota and Lexus was a primary focus. Sifo's extensive experience encompasses various roles in creative and copywriting capacities, with contributions to numerous high-profile clients including BMW, Nokia, and Hewlett-Packard. An Executive MBA graduate from the University of Hull, Sifo holds a Master of Science in Architecture from the University of Oulu and has completed vocational training in Concept Design and Advertising. This diverse educational background complements a robust career spanning over two decades in both agency settings and freelance work, underscoring a commitment to innovative advertising and brand development.