Tuukka Apaja started their career in 2013 as a founding member of cooperative Idea-Miilu, where they worked as a project manager until 2015. In 2015, they briefly worked as a project manager at Co-op Visioona. Then, from 2017 to 2019, they were a mainossuunnittelija (advertising designer) at Fonecta Oy, where they focused on search engine marketing and data analysis. During this time, they also participated in the Digital Excellence Academy with Google. From 2019 to 2020, they served as an online advertising specialist at Fonecta Oy, where they used Google Ads, Google Analytics, and Google Tag Manager. From November 2020 to January 2021, they worked as a digital marketing specialist at Fonecta Oy, where their responsibilities included daily use of online advertising tools such as Google Ads, Facebook Business Manager, and Linkedin Campaign Manager, as well as campaign planning, budgeting, and pre-sales operations. Currently, they work as a digital marketing specialist at LM Someco since 2021.
Tuukka Apaja completed their Bachelor of Business Administration (BBA) degree in Business & E-commerce from Turku University of Applied Sciences. This academic program was undertaken from 2012 to 2016. Additionally, Tuukka has obtained several certifications in various fields. Some of the certifications include "Copywriting and product messaging," "Data Driven Influencer Marketing," "Messaging," "Branding," "Positioning," "Radical Differentiation," "Brand Marketer," "LinkedIn Certified Marketing Insider," "LinkedIn Content and Creative Design," "Google Ads Video Certification," "Google Ads Display Certification," "Google Ads Search Certification," "Linkedin Marketing Strategy," "LinkedIn Marketing Solutions Fundamentals," "Google Ads - Measurement Certification," "Google Shopping Ads Certification," and "Google Ads Measurement Certification." The certifications were obtained from institutions such as CXL, LinkedIn, and Google, with completion dates ranging from 2021 to 2023.
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