Catherine LaRosa is a skilled product marketing professional with experience across various roles in marketing and communications. Currently serving as a PMA Insider Member for Product Marketing Alliance since January 2024, LaRosa is focused on advancing the field of product marketing. As a Product Marketing Specialist at Loadsmart since September 2022, key contributions include conducting market research, collaborating with cross-functional teams to develop go-to-market strategies, and managing product launches. Previous roles at Loadsmart further involved developing buyer profiles and crafting messaging strategies based on competitive analysis. Additionally, Catherine has experience in service coordination for the Pi Beta Phi Fraternity and has held internship positions in marketing and accounting, contributing to strategic communication efforts and financial analysis. LaRosa holds a Bachelor of Science in Business Administration with a concentration in Marketing from Creighton University's Heider College of Business.
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