Welcome to our laid-back world!
We make laid-back furniture for people to really kick off their shoes and lead happier, more relaxed lives. We're champions of serious quality and good old-fashioned craftsmanship. And we only make stuff that we'd enjoy in our own homes... preferably with a cup of tea and a great big slice of chocolate cake!

Our story

Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK. 

In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell! 

In October 2015 Loaf opened their first showroom. The 'Loaf Shack'​ is based in London's Battersea and aims to become the most laid-back showroom in Britain. Their second space in London's Notting Hill opened in July 2016.

With the most laid-back Shacks in Blighty (they’re slowrooms not showrooms!), we opened our first Loafer's paradise in London's Battersea in October 2015, followed by Notting Hill in 2016 and Spitalfields in 2017.

Furniture

Loaf (Loaf.com)

Loaf (Loaf.com)'s headquarters in London, United Kingdom

This department focuses on the design and development of various furniture categories, ensuring innovative and functional products meet market needs.

Product Development

The Marketing and Creative Team at Loaf is responsible for crafting and executing innovative campaigns that reflect the brand's laid-back ethos and commitment to quality craftsmanship. This dynamic group collaborates across various channels—social media, digital experiences, and traditional marketing—to engage and expand the customer base. They play a crucial role in shaping the brand's identity, developing creative content, analyzing marketing data, and ensuring that every customer touchpoint embodies the relaxed, welcoming spirit of Loaf’s furniture offerings.

Marketing and Creative Team

The Finance and Procurement Team at Loaf plays a crucial role in ensuring the company's operations are financially sound and efficient. They manage sourcing and purchasing strategies to maintain high-quality materials for laid-back furniture while optimizing costs. This team also oversees financial compliance and controls, supports budgeting and forecasting, and provides insightful analytics to drive informed business decisions, all in line with Loaf's mission of quality craftsmanship and customer satisfaction.

Finance and Procurement Team

The Customer Experience Team at Loaf is dedicated to ensuring that every interaction with our laid-back furniture brand is smooth, enjoyable, and memorable. They focus on addressing customer inquiries, resolving issues, and providing personalized support to enhance the shopping experience, whether online or in our ‘Loaf Shacks.’ By championing customer feedback and fostering a relaxed atmosphere, this team plays a vital role in cultivating lasting relationships and helping customers create their ideal cozy homes.

Customer Experience Team

The Leadership Team at Loaf is responsible for setting the strategic direction of the company and ensuring alignment across all divisions to foster a culture of quality, craftsmanship, and relaxed living. Comprising key executives, including the CEO, CFO, CCO, and CPO, this team drives innovation, oversees financial performance, and champions customer satisfaction, all while maintaining the laid-back ethos that defines the Loaf brand. Together, they strive to enhance the customer experience and expand the brand's presence in the laid-back furniture market.

Leadership Team

This department focuses on developing and producing innovative visual and multimedia content.

People (4)

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Other teams

Marketing and Creative Team

Finance and Procurement Team

Customer Experience Team

Leadership Team

Creative Services