Welcome to our laid-back world!
We make laid-back furniture for people to really kick off their shoes and lead happier, more relaxed lives. We're champions of serious quality and good old-fashioned craftsmanship. And we only make stuff that we'd enjoy in our own homes... preferably with a cup of tea and a great big slice of chocolate cake!

Our story

Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK. 

In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell! 

In October 2015 Loaf opened their first showroom. The 'Loaf Shack'​ is based in London's Battersea and aims to become the most laid-back showroom in Britain. Their second space in London's Notting Hill opened in July 2016.

With the most laid-back Shacks in Blighty (they’re slowrooms not showrooms!), we opened our first Loafer's paradise in London's Battersea in October 2015, followed by Notting Hill in 2016 and Spitalfields in 2017.

Furniture

Loaf (Loaf.com)

Sam Perkins

Amra Sulejmanovic Bscacca

Keira Leoni-Bhatti

Spencer Smith

Shubhankar Ray

Anne Landry Blixen-Finecke

Rob Pierce

Nicky Line

Theodore Sheppard

Louis Adamou

Caroline Stone

The Leadership Team at Loaf is responsible for setting the strategic direction of the company and ensuring alignment across all divisions to foster a culture of quality, craftsmanship, and relaxed living. Comprising key executives, including the CEO, CFO, CCO, and CPO, this team drives innovation, oversees financial performance, and champions customer satisfaction, all while maintaining the laid-back ethos that defines the Loaf brand. Together, they strive to enhance the customer experience and expand the brand's presence in the laid-back furniture market.

Leadership Team

Marketing and Creative Team

Finance and Procurement Team

Customer Experience Team

Leadership Team

About

Team members

Other teams at Loaf (Loaf.com)

Marketing and Creative Team

Finance and Procurement Team

Customer Experience Team