Cheryl Bingham

Cheryl (Fulcher) Bingham is an accomplished leader in sales enablement and marketing with extensive experience in the telecommunications industry. Currently serving as Director of Sales Enablement at Loblaw Companies Limited, Cheryl has driven record-breaking sales and enhanced customer experiences through strategic initiatives. Prior to this, Cheryl held various senior roles at Rogers Communications, where significant contributions included leading Agile Marketing squads, developing insourcing strategies, and launching innovative channel programs that drove notable increases in sales performance and employee engagement. Cheryl's educational background includes degrees from Queen's University, Schulich School of Business at York University, and the University of Waterloo, as well as a certification in Agile Marketing from AgileSherpas.