Dallas Raeburn

Dallas Raeburn, MBA, is an accomplished Category Director for Multicultural at Loblaw Companies Limited, with a strong background in merchandising and operations. Since October 2016, Dallas has spearheaded the growth of the multicultural category across over 200 stores through a demographics-based strategy and collaboration with diverse stakeholders. Previous roles include Projects & Planning Manager and Merchandising Planning Manager, where Dallas developed innovative programs, including a Multicultural Instore Signage Program. Early career experiences include Business Operations Analyst at Rexall and a Business Management Intern at CPP Investment Board. Educational credentials include an MBA from the University of Toronto's Rotman School of Management and a BA in Economics, Political Science, and Commerce from The University of British Columbia.