Jamie Armstrong

Jamie Armstrong has a diverse work experience in the field of analytics and market research. They are currently working as a Senior Director of Analytics at Loblaw Companies Limited. Prior to this, Jamie held roles such as Senior Director of Data and Analytics at Eyereturn Marketing, Director of Market Research and Data Analytics at Eyereturn Marketing, Senior Research Manager at Maru/Matchbox, and Senior Client Service Manager at Vision Critical. They also have experience as a Research Associate at CICIC Research and Communications and as a Data Analyst at JARA. Jamie has expertise in strategizing and planning data-driven advertising campaigns, leading data science projects, managing teams, and developing custom dashboards for stakeholders to analyze data.

Jamie Armstrong obtained a Bachelor of Arts (BA) degree from Queen's University in 2010. In 2011, they pursued a Master of Arts (MA) degree from the same university. Later, in 2016, Jamie acquired a Management of Enterprise Data Analytics Certificate from the University of Toronto. Additionally, Jamie has obtained several certifications including the Google Ads Display Certification, Google Ads Measurement Certification, and Google Analytics Individual Qualification. They have also completed courses like Software Development Life Cycle (SDLC) and Product Management First Steps. Additionally, Jamie holds the Certified Marketing Research Professional (CMRP) designation from the Market Research and Intelligence Association (MRIA).