Localiza Hertz
Bruno Lasansky is a seasoned executive with extensive experience in leadership roles within the automotive and consulting industries. Currently serving as CEO, COO, and Managing Director of the Rent a Car Division at Localiza&Co since November 2016, Bruno has a proven track record in driving business growth and operational excellence. Prior to this, experience as a Partner at Bain & Company from March 2005 to November 2016 showcases strategic consulting expertise, while earlier roles include an Analyst position at ExxonMobil from August 2003 to February 2005. Bruno holds an MBA in Finance and Management from The Wharton School and a Master of Science in Industrial Engineering from Instituto Tecnológico de Buenos Aires.
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Localiza Hertz
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Localiza Rent a Car SA (Localiza) is a Brazil-based company primarily involved in the car and fleet rental. The Company divides its business into three sectors: Car Rental division, which is responsible for car rental through its own agencies; Fleet Rental division, which is engaged in rental of fleet vehicles to corporations for long-term periods, and Franchising division, which is active in the administration and granting of franchise rights to use the Company's brand, including the transfer of knowledge necessary for the operation of the business. Through its subsidiary Prime Prestadora de Servicos SA, the Company is also involved in the intermediation in the sale of cars previously used in its rental operations. As of December 31, 2011, the Company's network, including domestic and foreign franchisees, comprised 449 branches in 314 cities in Brazil and 47 branches in 27 cities in seven other countries of South America.