Michael Collins is a seasoned professional with experience in product ownership, digital marketing, and content management. Currently serving as Product Owner at Localsearch since October 2019, Michael has also held roles such as Digital Lead and Lead Paid Media Expert, emphasizing collaboration and fostering a culture of independent learning and high performance. Prior experience includes positions at Yellow New Zealand where responsibilities spanned from Senior Paid Search Strategist to Digital Campaign Analyst, alongside contributions to SEO sales and sales training. Michael's early career features telemarketing at The Pest Control Company Ltd. and a role as a *555 Communicator with New Zealand Police, showcasing strong interpersonal and multitasking skills. Academic credentials include a Master of Science in Genetics, a Post Graduate Diploma of Science, and a Bachelor of Science, all obtained from the University of Otago.