Marcel Heinze

Marcel Heinze has a diverse work experience across various companies and roles. Marcel worked as a Platform Lead and Senior Product Manager at localsearch from 2020 to the present. In this role, they coordinated product streams, led a team, and achieved successful delivery of a new version of local.ch. Marcel also served as a Senior UX & Audience Manager at localsearch, where they led UX initiatives, conducted user research sessions, and influenced the design of the new local.

Additionally, Marcel worked as a Guest Lecturer for the CAS Advanced Digital Marketing program at ZHAW School of Management and Law, delivering lectures on UX and CRO. Marcel also worked at V-ZUG Innovation Lab as a Digital Touchpoint Innovator, identifying and exploiting digital touchpoints, establishing an innovation process, and securing funding for a hardware prototype.

Earlier in their career, Marcel worked at HolidayCheck AG as a Lead Mobile UX Designer, where they launched a new platform, boosted user satisfaction, and guided junior designers. Marcel also worked as a User Interface Designer Mobile at HolidayCheck, spearheading UX initiatives and contributing to mobile growth.

In their earlier roles at CHIP Digital GmbH, Marcel worked as a User Experience Designer Mobile, oversaw UX design for apps and the mobile website, and led the transformation of the classic website into a responsive version. Marcel also worked as a Webdesigner at CHIP Digital, enhancing user experience and interaction design through A/B testing and delivering high-performing landing pages for advertising partners.

Overall, Marcel Heinze has a proven track record of leading and coordinating product and UX initiatives, conducting user research, and delivering successful projects across various industries.

Marcel Heinze attended Macromedia Academy from 2006 to 2009, where they pursued a degree in Mediaoperating and officially accredited profession of media designer for digital. In addition to their formal education, Marcel also obtained certifications in Data Science with Python from DataCamp in 2018, Taekwondo 1st Dan from Kukkiwon in 2017, and completed CTI's Coach Training Program from the California Board of Behavioral Sciences in 2016.