Martin Kase

Martin Kase is a seasoned professional in digital and web analytics with extensive experience in both B2C and B2B platforms. Currently serving as Senior Digital and Web Analytics Manager at localsearch (Swisscom Directories AG), Martin Kase is responsible for migrating to GA4 360, implementing customized tracking solutions via Google Tag Manager, and mentoring colleagues on analytics tools. Previously, Martin Kase held the position of Audience and Analytics Manager, providing strategic insights and recommendations. Martin Kase's earlier experience includes a role as Product Analyst & CRO Manager at HolidayCheck AG, where responsibilities included supporting product teams with tracking concepts and driving A/B testing initiatives. Martin Kase began a career in communications with an internship at FleishmanHillard. Academically, Martin Kase holds a Master’s Degree in International Trade from Prague University of Economics and Business and a Master’s Degree in Business Administration and Management from the University of Mannheim.