Locaria
Andrea Villa is a seasoned SEO and digital marketing professional with extensive experience in international SEO, content strategy, and social media management. Currently serving as a Senior International SEO Specialist at Locaria since June 2023, Andrea's previous roles include SEO Specialist for the UK Market and SEO Content Marketing Specialist at lastminute.com from 2018 to June 2023. Earlier experience includes positions as a Content Strategist at Empresas con Rumbo, Social Media Manager at Arkas, and various freelance roles in social media strategy and content creation. Andrea holds a Master's degree in Comunicación y marketing digital from Universitat Autònoma de Barcelona and a Licenciatura en Ciencias de la Comunicación from Liceo Estudios Superiores, complemented by ongoing education at Delaware County Community College and LIU Post.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.