Locaria
Eric Walzthöny Kreutzberg is a Co-Founder at SmartAssets, leading the development of a new tool that leverages generative AI to optimise advertising creative. With experience as a Data Scientist at Locaria and a Research Consultant, Eric consulted with the Bioengineering Institute of Technology for the Regenerative Tissue Engineering Research Group. In previous roles, Eric also worked as a Key Account Manager at SocialCrew and Co-Founder at SocialMedia, focusing on digital marketing and content creation. Eric has a background in Mechanical Engineering and Medicinal and Pharmaceutical Biotechnology.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.