Locaria
Evgenia Segeda is a professional with experience as a Social Media Manager at Locaria, and previously as an SMM&Content lead at Isobar Ukraine. Evgenia has also worked as an SMM project manager, where Evgenia created SMM strategies and presented tender proposals. In addition, Evgenia has experience as an SMM manager at Social media laboratory (Smelo), focusing on copywriting and community management. Evgenia holds a Master's degree in Economics from the National Technical University of Ukraine 'Kyiv Polytechnic Institute'.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.