Locaria
Lucila Ferreiro is a seasoned Human Resources professional with experience in various roles, currently serving as a Human Resources Advisor and Coordinator at Locaria since July 2022, where responsibilities include updating employee databases and managing payroll data. Previously, Lucila held positions as a Human Resources Assistant, Intern at factory14, and Business Development Intern at TTC Consultoría en Capital Humano. Lucila also has a foundation in counseling, having worked as a Counselor/Advocate for the Violence Intervention Program, as an Assistant in the Health Department of the Consulate General of Mexico in New York, and as a Community Project Facilitator at Reinserta. Lucila holds a Bachelor's degree in Psychology from Universidad Iberoamericana, Ciudad de México.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.