Sophie Parniczky

Sophie Parniczky has worked in various roles throughout their career. Sophie started in 2009 as a Junior Account Manager at HPS Group Hungary, where they maintained client relationships and assisted with daily operations. In 2013, they joined CPM UK as a Reporting Executive, automating manual tasks and providing reports for campaign analysis. Sophie then took on the role of Field Operations Executive, where they supported campaign management and monitored performance.

In 2016, Sophie joined Sky Betting & Gaming as a Gaming Insight Analyst, forecasting and analyzing marketing campaigns and building self-serve tools for stakeholders. Sophie later became a Senior Gaming Insight Analyst, leading strategic projects, designing A/B tests, and launching innovative features and campaigns.

From 2020 to 2021, Sophie worked as a Game Data Analyst at Socialpoint, where they led analysis for a world launch, conducted A/B tests, and created reports and dashboards for stakeholders.

Currently, Sophie is a Senior Product Analyst at Lockwood Publishing Ltd, where they optimize pricing, helps build subscription features, forecasts uptake, and monitors efficiency and profitability.

Throughout their career, Sophie has demonstrated strong analytical skills, project management expertise, and the ability to provide valuable insights and recommendations for future improvements.

Sophie Parniczky began their education at Corvinus University of Budapest, where they pursued a BA (Hons) degree in Communication and Media Science from 2007 to 2010. After completing their undergraduate studies, they went on to pursue an MSc degree in Marketing at The University of Edinburgh from 2011 to 2012.