Larissa Mendes

Sr. Demand Generation Specialist at LodgeLink

Larissa Mendes has a diverse work experience spanning different roles and industries. Larissa is currently working at LodgeLink as a Demand Generation Specialist, responsible for generating demand for the company's products and services. Prior to this, they held the position of Social Media and Communications Specialist at LodgeLink, where they managed social media and communication activities. Larissa also worked as a Social Media and Communications Coordinator at the same company.

Before joining LodgeLink, Larissa worked as a Digital Marketing Consultant at Nishe in 2020. Their role involved providing digital marketing expertise and consulting services. Prior to that, they served as a Social Media Coordinator at Spartan Spark Inc from 2019 to 2020, where they managed social media accounts and implemented strategies to increase engagement.

In 2018, Larissa worked as a Marketing and Public Relations Assistant at White Rabbit Communications. Their responsibilities included managing social media for national retail brands, writing blog posts, collaborating with influencers, and monitoring media for press releases.

Larissa also has experience as a Marketing Project Manager at Viacom18 Media Private Limited from 2015 to 2018. In this role, they planned and executed digital campaigns for popular television shows, managed social media coverage for events, created content to grow fan base, coordinated with partners and agencies, and tracked competitors' performance.

Larissa started their career as a Project Coordinator at Don Bosco Institute of Technology - MMS from 2012 to 2014. Larissa also worked as a Management Trainee at Bennett, Coleman and Co. Ltd. (Times Group) in 2011 and as a Research Analyst at Innovative Research Services in 2009.

Overall, Larissa Mendes has a strong background in digital marketing, social media management, and project coordination, with experience in various industries such as technology, media, and retail.

Larissa Mendes completed their education history as follows:

From 1994 to 2004, Larissa attended Duruelo Convent, although the details of their degree name and field of study are not provided.

From 2006 to 2009, they attended St. Andrew's College and earned a Bachelor of Management Studies degree with a focus on Marketing.

Larissa then pursued further education at the University of Mumbai from 2010 to 2012, where they obtained a Master of Management Studies degree with a specialization in Marketing.

Additionally, in March 2013, they obtained a Post Graduate Diploma in Digital Marketing - Strategy and Implementation from the Don Bosco Centre for Learning.

Links

Previous companies

Viacom 18 Media logo

Timeline

  • Sr. Demand Generation Specialist

    January 1, 2024 - present

  • Demand Generation Specialist

    July, 2022

  • Social Media and Communications Specialist

    March, 2022

  • Social Media and Communications Coordinator

    July, 2021