Alessia Zampini García

Alessia Zampini García is a skilled Digital Performance Manager at Loewe since September 2019, focusing on understanding digital consumer behavior to enhance the online presence of loewe.com across over 70 countries and drive digital growth. Prior roles include Senior Digital Performance Analyst and Digital Performance Specialist, where Alessia managed SEA and performance marketing initiatives, working with external agencies to optimize return on ad spend. Earlier experience includes serving as a Branded Content Assistant at Antevenio, where Alessia developed and executed branded content campaigns, and as a Sales Intern at Europcar, utilizing Salesforce Commerce Cloud for sales tracking. Alessia holds a Master's in Digital Marketing from ESIC Business & Marketing School, along with degrees in Business Administration from Universidad Carlos III de Madrid and Marketing & Digital Marketing Management from UEMC Business School.