Diana Xu Chen

Diana Xu Chen is currently a Global CRM Specialist at Loewe, having joined the company in July 2023. Prior to this role, Diana worked at Bottega Veneta as a Global CRM Analyst/Specialist from September 2021 to September 2023, and at Farfetch as a CRM Coordinator (FPS) from January 2020 to September 2021. In these positions, Diana focused on developing and implementing CRM strategies that enhanced customer retention and optimized database management through various campaigns and data analysis. Diana holds a Master's degree in Strategic Fashion Marketing from the London College of Fashion, University of the Arts London, as well as a Bachelor's degree in International Fashion & Management from the Amsterdam Fashion Institute and a Bachelor of Applied Science in Apparel and Textiles from The Hong Kong Polytechnic University.