Diana Kim

Diana Kim is a seasoned marketing professional with extensive experience in digital and performance marketing. Currently serving as AVP of Digital Marketing at LOFT since January 2025, Diana leads efforts in driving omnichannel traffic and sales through various strategies including paid, email, SMS, direct mail, SEO, and site marketing. Prior to LOFT, Diana held significant roles at Samsung Electronics America from May 2019 to October 2024, where positions included Executive Director of eCommerce & Performance Marketing and Senior Director of eCommerce Demand Generation & Marketing. Diana also served as VP of Customer Acquisition at Moda Operandi, Inc. from April 2018 to May 2019, and as Executive Director of Growth Marketing at Glossier, Inc. from February 2017 to January 2018. Earlier in the career, Diana was the Director of Growth & Customer Acquisition at ClassPass from January 2015 to February 2017. Educationally, Diana holds a Bachelor of Arts in Business Administration with a focus on Marketing from the University of Washington.