At Logic of English, we are driven by a mission to change how reading is taught for all students.  Our curriculum is designed to teach reading, writing, spelling, phonics, and grammar to students of all ages in a fun, logical, systematic, and approachable way.  Based on the Orton-Gillingham method, pur products unveil the reasons for English spellings and provide educators and parents with answers to their students’ questions about why words are spelled and read the way they are. We combine the science of reading with the joy of learning!

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Logic of English

Denise Eide

Paul Kampe

Kailey Lafferty

Ethan Calvert

Brianna Virden

The Leadership Team at Logic of English, consisting of the Principal Systems Architect, Founder, President & CEO, and Chief Financial Officer, is responsible for setting the strategic vision, overseeing the development and implementation of the company's curriculum, managing financial performance, and driving innovation in educational products. They ensure alignment with the mission to transform reading education while fostering a culture of joy and systematic learning.

Leadership Team

Creative Team

Leadership Team

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Creative Team