Michelle Andreas

VP, Marketing at Logicalis

Michelle Andreas is the Vice President of Marketing for Logicalis US. She is an IT veteran with nearly two decades of experience working with channel companies to develop and promote their go-to-market strategies. At Logicalis she oversees the US-based marketing organization where she is responsible for the overall go-to-market strategy including public relations and communications, customer and employee events, as well as regional marketing strategy.

Prior to joining Logicalis US, Michelle served as Director of Vendor Marketing for Tech Data's Cisco and IoT vendors where she led a team of brand managers focused on demand generation, events and communications to reseller partners in the Americas. Prior to her marketing role, Michelle was a Supplier Business Executive (SBE) for the NetApp solutions business within Technology Solutions, Americas. As an SBE, she was responsible for the development and execution of the strategic business plan between NetApp and Avnet (now Tech Data) ensuring proper alignment in key growth areas.

Michelle joined Avnet in 2006 as a Brand Marketing Manager for HPE, working closely with reseller partners to help them grow and leverage Avnet program offerings. Through 2015, Michelle led several marketing and business development teams across multiple Avnet brands - including Oracle, Riverbed and Brocade. She launched her career serving in several marketing capacities at Insight Enterprises prior to joining Avnet.

Based in Tempe, Arizona, the Chicago native earned her Bachelor of Arts degree from Northern Illinois University. In her spare time, she loves to hike, lift weights, watch documentaries, volunteer, and spend quality time with family and London, her rescue Pomeranian.

Timeline

  • VP, Marketing

    Current role