Xenia S. is an accomplished marketing professional with extensive experience in growth and demand generation strategies across various sectors. Currently serving as the Head of Growth GTM Marketing at Logically since September 2024, Xenia previously held key positions at strategicabm and Roéll, where responsibilities included leading demand strategies and building e-commerce frameworks. A former Associate Marketing Director at Janes, Xenia managed global integrated campaigns and event logistics, while prior roles at IRN involved crafting local demand generation strategies across multiple regions. Initial career experiences include positions at Inditex, focusing on marketing communications and social media engagement. Xenia holds a BSc in Marketing from Athens University of Economics and Business, along with various short courses in fashion and luxury business management.