Adriana Gonzalez Novoa

Adriana Gonzalez Novoa is a seasoned marketing professional with over a decade of experience in B2B marketing across Latin America. Currently serving as a B2B Marketing Manager at Logitech since July 2020, Adriana focuses on developing marketing strategies and campaigns to generate pipeline and support product launches in the region. Prior experience includes a role as Senior Customer Marketing Manager at Poly, where responsibilities included demand generation and managing Market Development Funds for South America, Central America, and the Caribbean. Adriana began a career at Regus, first as a Customer Service Representative and later as an Operations Manager, overseeing center operations and customer service teams. Adriana holds a degree in Communication and Media Studies from the University of Buenos Aires.