Ligia Rolim

Ligia Rolim serves as the Head of Trade Marketing Europe at Logitech since November 2020. Previously, Ligia was involved with JUUL Labs as the Global Travel Retail - Retail Marketing professional, leading the execution of a global retail marketing strategy which achieved the brand's number 1 position within two months. As the Founder and Retail Marketing Consultant at Retailonthegoal from April 2016 to 2019, Ligia implemented a comprehensive retail strategy that enhanced consumer interaction with the brand. Ligia’s background also includes significant roles at Puig, where various marketing strategies for brands such as Carolina Herrera and Prada were developed and executed. Earlier career experiences include serving as the Country Retail Marketing Manager at Calzedonia Group. Ligia holds several advanced degrees in business and marketing from distinguished institutions including IESE Business School and ESIC Business & Marketing School, along with a Bachelor's degree in Fashion Design and a Master's degree in Modern Jewelry Design.