Lucas Landa is an accomplished professional with extensive experience in category management and product marketing within the gaming sector. Currently serving as the Gaming Category Manager for Logitech, overseeing Latin America's gaming and streaming portfolio, Lucas is responsible for product pricing, sales planning, and market introductions. Previously, Lucas held the position of Product Marketing Manager for Logitech in the South Cone region, focusing on revenue growth and strategic forecasting. Prior to Logitech, Lucas was the Xbox Category Lead at Microsoft, where strategic marketing initiatives were implemented to enhance customer engagement in Argentina and Uruguay. Earlier career milestones include significant roles at Sony Argentina, culminating as Retail Channel Chief, and positions in business analysis and administration. Lucas holds an MBA from UADE and degrees in Public Accounting and Business Administration from the University of Buenos Aires.
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