Daniela Matta is currently the Head de Canais Digitais at Camicado, where they lead a high-performance team focused on sustainable results in the apparel and footwear segments. With extensive experience in product life cycle and market analysis, Daniela has previously held key positions at companies such as Dafiti Group, C&A Brasil, and Lojas Renner S.A. They possess strong skills in financial planning, negotiation, and strategic marketing, supported by a diverse educational background, including a Master’s in Marketing from ESPM. Earlier in their career, Daniela worked as a Junior Lawyer and in account service roles, developing a solid foundation in legal and commercial practices.
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