Marcelo Felix

Marcelo Felix is a seasoned professional specializing in marketing analytics with extensive experience in data analysis and business intelligence. Currently serving as a Marketing Analytics Specialist at Lojas Renner S.A. since October 2021, Marcelo previously held the position of Manager of Business Intelligence at ID\TBWA from September 2017 to October 2021. Earlier, Marcelo worked as a Data Intelligence Specialist at Ogilvy Brasil, focusing on performance analytics across digital environments, before returning to ID\TBWA as a Business Intelligence Assistant. Marcelo began a career at Lov Comunicação Interativa, also in a Business Intelligence Assistant role, concentrating on web and social analytics. Marcelo's educational background includes an MBA in Analytics from FIA - Fundação Instituto de Administração, a post-graduate degree in Applied Statistics from Centro Universitário FMU | FIAM-FAAM, and a Bachelor's degree in Information Systems from Centro Universitário Senac.