Maria Castañeda

Maria Castañeda is an accomplished professional in product marketing with extensive experience across various companies. Currently serving as Lead Product Marketing Manager at Lokalise, Maria is responsible for guiding the go-to-market strategies of AI-powered features, defining positioning, messaging, and pricing frameworks, while also scaling the product marketing function. Prior roles include Product Marketing Manager at Holded, where Maria executed impactful product marketing strategies, and Apps Implantadores, focusing on market research and product delivery. Maria has also contributed to business development at Sandemans, managed key accounts for Xerox, and coordinated logistics at ExxonMobil. Academic credentials include a Master's degree in Management of Innovative and Technology-Based Businesses from Universitat de Barcelona and an MBA in Project Management from Universidad Isabel I, among others.