Jake Ferguson

Marketing Director at Lola Digital Media

Jake Ferguson has a diverse work experience spanning multiple industries. Jake started their career as a Marketing Intern at Christian Community Fair, where they developed skills in cold calling and fundraising. Jake then worked as a Supervisor and Machine Operator at Ferguson Brothers Excavating, where they managed a crew and provided excellent customer service.

Jake then transitioned into the tech industry, working as a Business Development Representative at Epicor Software Corp. Jake excelled in building rapport with prospects and enhancing conversations with buyers by learning about the company's products. Jake then moved on to work as a Digital Marketing Specialist at Fision, where they crafted content, managed e-mail marketing campaigns, and supported the sales team with research.

Afterward, Jake joined Monopoint Media, a marketing agency behind GearJunkie, where they managed and produced projects for the website. Jake then transitioned to GearJunkie itself, taking on multiple roles including Assistant Editor, Marketing Project Manager, and Content Commerce Manager. In these positions, they oversaw affiliate marketing strategy, exceeded revenue growth goals, and built strong relationships with outdoor brands.

Most recently, Jake joined Lola Digital Media as a Marketing Director. In this role, they oversee affiliate marketing strategy for 12 websites and has implemented a successful link strategy that has increased reader conversion rates and strengthened merchant relationships.

Outside of their tech and marketing roles, Jake also has experience as a USASA Certified Freestyle Snowboarding Coach at The G Team Snowboarding Team. Here, they trained and motivated youth riders, helping them progress and achieve their goals.

Overall, Jake Ferguson's work experience showcases their versatility, leadership skills, and ability to drive growth and success in various industries.

Jake Ferguson attended Bethel University from 2007 to 2011, where they earned a degree in Business with a focus on Marketing and Entrepreneurship. Jake also participated in an international experience program at Bethel University in 2009. Prior to attending university, Jake Ferguson graduated from Jefferson High School in 2007.

Links

Previous companies

Fision logo

Timeline

  • Marketing Director

    April, 2021 - present

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