Samantha Orcasitas is an accomplished marketing professional with extensive experience in leadership roles within the healthcare sector. Currently serving as the Director of Marketing and Events at Loma Linda University Health since January 2016, Samantha manages brand campaigns and a special events team, focusing on enhancing ROI and brand equity through both traditional and digital media campaigns. Prior experience at Loma Linda University Medical Center included roles as Senior Marketing Specialist and Marketing Specialist, where strategic planning and community outreach were key responsibilities. Additionally, experience includes positions at San Bernardino Community College District as a Media Assistant and a PR Intern at Wilkin Guge Marketing. Educational credentials include a Master’s degree in Business Management from the University of Redlands and a Bachelor’s degree in Communication from California State University-San Bernardino.