Lone Beacon
Kirby Mack has a diverse work experience spanning over several years. Kirby started their career in 2004 as the General Manager at Fairfield Inn & Suites by Marriott where they played a crucial role in overseeing the redesign and major renovation of the property. Kirby then moved on to become the General Manager at Best Western International, where they received awards for demonstrating high levels of service and cleanliness. In 2007, Kirby ventured into freelance graphic design as the founder of Kirby Mack Design, specializing in brand identity. Kirby also worked as the Vice President of Branding and Product Design at Wrestling Superstars LIVE - AWA Presents!, where they were responsible for various design and marketing tasks. Kirby then transitioned to the hospitality industry, holding positions such as Chief Engineer at DoubleTree by Hilton, General Manager at Choice Hotels International, and currently as the Vice President of Digital Media at Lone Beacon Media, where they oversee all digital aspects of the company. Throughout their career, Kirby has displayed a wide range of skills and expertise in graphic design, web development, team management, and customer service.
Kirby Mack completed a Bachelor's degree in Graphic Design at Spartanburg Community College from 2001 to 2003. Following that, Kirby pursued another Bachelor's degree, this time in Computer Science, at the same institution from 2002 to 2005.
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Lone Beacon
Lone Beacon is the only full-service sales and marketing organization in America dedicated to the Financial Advisory vertical, and work within every phase of the customer journey, which allows us to better analyze, learn, and execute based on reams of data. Our services include Website Development and associated Content, Digital Marketing, Email Marketing Automation, Data Mining, and Practice Management. Our data scientists have developed proprietary lead scoring algorithms that allow us to be hundreds of times “more predictive” in regard to an individual needing financial advice. Lone Beacon engineers are the creators of “The Eye” dashboard which allows advisories and institutions to see thousands of data points within their marketing ecosystem. There are clients in every corner of the country and all points in-between who have dramatically transformed their production and Assets Under Management as a result of Lone Beacon’s efforts.