Lone Beacon
Marcus Roth is currently the Senior Director of Email Automation, Data, and Content at Lone Beacon. Marcus previously worked as a Digital Marketing Manager at LAUCHLAN and Senior Marketing Operations Manager at Emerj Artificial Intelligence Research and 365 Holdings. Marcus has a Bachelor's degree in Business Administration, Management, and Operations from Capella University. Their experience includes managing email marketing initiatives, data integration, digital marketing campaigns, and developing new revenue streams for companies. Marcus is known for their expertise in Google Data Studio, Google Analytics, and implementing successful marketing strategies.
Lone Beacon
Lone Beacon is the only full-service sales and marketing organization in America dedicated to the Financial Advisory vertical, and work within every phase of the customer journey, which allows us to better analyze, learn, and execute based on reams of data. Our services include Website Development and associated Content, Digital Marketing, Email Marketing Automation, Data Mining, and Practice Management. Our data scientists have developed proprietary lead scoring algorithms that allow us to be hundreds of times “more predictive” in regard to an individual needing financial advice. Lone Beacon engineers are the creators of “The Eye” dashboard which allows advisories and institutions to see thousands of data points within their marketing ecosystem. There are clients in every corner of the country and all points in-between who have dramatically transformed their production and Assets Under Management as a result of Lone Beacon’s efforts.