Lone Beacon
Zoe Menendez has a diverse work experience starting in 2014 as a Sales Associate at Aeropostale. In 2016, they worked as a Nanny for two young boys before transitioning to a Nanny for a 5-year-old boy in Providence. In 2017, Zoe worked as a Social Media and Digital Intern at RDW Group, where they managed multiple social media accounts and analyzed engagement. Zoe then joined Candlelight Communications in 2016 as a Strategic Planning team member, focusing on research, brand strategy, and in-store tactics. Zoe also served as a Media Assistant, assisting in media strategy and buying for JWU during the 2018 National Student Advertising Competition. In 2017, they joined P.F. Chang's China Bistro Inc. as a Server and Certified Trainer, where they started as a hostess and was promoted to a trainer before transitioning into serving. Currently, Zoe works at Lone Beacon since 2019 with roles as a Digital Media Buyer and currently as a Digital Media Manager.
Zoe Menendez completed their education in a chronological order. Zoe first attended Johnson & Wales University from 2015 to 2018 and obtained a Bachelor's degree in Advertising and Marketing Communications. Following that, they pursued a Master's degree in Business Administration at the same university from 2017 to 2019. In addition to their academic achievements, Zoe Menendez also acquired several certifications. In July 2020, they obtained the Facebook Media Buying Professional certification from Facebook. Later, in July 2021, they earned the Facebook Media Planning Professional certification and the Google Search Ad Certification from Facebook and Google Ads, respectively. Additionally, Zoe Menendez obtained the Google Display Ad Certification in June 2021 from Google Ads.
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Lone Beacon
Lone Beacon is the only full-service sales and marketing organization in America dedicated to the Financial Advisory vertical, and work within every phase of the customer journey, which allows us to better analyze, learn, and execute based on reams of data. Our services include Website Development and associated Content, Digital Marketing, Email Marketing Automation, Data Mining, and Practice Management. Our data scientists have developed proprietary lead scoring algorithms that allow us to be hundreds of times “more predictive” in regard to an individual needing financial advice. Lone Beacon engineers are the creators of “The Eye” dashboard which allows advisories and institutions to see thousands of data points within their marketing ecosystem. There are clients in every corner of the country and all points in-between who have dramatically transformed their production and Assets Under Management as a result of Lone Beacon’s efforts.